Tag Archives: technology

Apple’s Success in Brand Loyalty

Many know about the battery glitch of the iPhone 4s back in 2011; but did that stop customers from buying the product? Nope. Even though it was a few weeks before Apple even publicly recognized the issue, consumers were still … Continue reading

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The Role of Public Relations Professionals

Public relations is the prime role between an organization and its publics. Public relations is the core communicator in helping business develop strong relationships with customers. The practice includes managing the flow of information in communication between a business or … Continue reading

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Defining Consumer Behavior

Creating effective messages to reach strategically important audiences is a critical function in public relations. Communication efficiency can be directed by increasing individuals’ levels of motivation, ability and opportunity. This theory states that individuals process information based on these three … Continue reading

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