Category Archives: Consumer Behavior

Enhancing Consumer Behavior

Understanding how individuals’ process and filter information can help marketers determine the correct strategies and tactics to motivate consumers. When consumers are comfortable and understand a message clearly, they are more likely to act upon it. This helps build rapport … Continue reading

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Defining Consumer Behavior

Creating effective messages to reach strategically important audiences is a critical function in public relations. Communication efficiency can be directed by increasing individuals’ levels of motivation, ability and opportunity. This theory states that individuals process information based on these three … Continue reading

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