Category Archives: Brand Loyalty

Apple’s Success in Brand Loyalty

Many know about the battery glitch of the iPhone 4s back in 2011; but did that stop customers from buying the product? Nope. Even though it was a few weeks before Apple even publicly recognized the issue, consumers were still … Continue reading

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Online Influence Matters

Social media is getting more popular in todays society, whether it’s shopping, communicating with friends/family or just browsing; online influence is out of control. And you have to be too. You have to care about what people are thinking of … Continue reading

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Enhancing Consumer Behavior

Understanding how individuals’ process and filter information can help marketers determine the correct strategies and tactics to motivate consumers. When consumers are comfortable and understand a message clearly, they are more likely to act upon it. This helps build rapport … Continue reading

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Fall In Love with Your Brand

It is a competitive market to gain loyalty and keep the customers in retail. Good practices and measurements are requirements in order to be successful. There is still much more research that could be done on brand loyalty in order … Continue reading

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Victoria’s Secret success in Brand Loyalty

So how does Victoria’s Secret succeed in brand loyalty? Brand recognition. Victoria’s Secret offers quality products along with knowing exactly how to identify to the correct market. Victoria’s Secret has been very successful with their past advertising campaigns due to … Continue reading

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Social Media Influence on Brand Loyalty

Companies everywhere are using social media to gain awareness to their brand. Why? Because people are obsessed with technology. They do everything online; online shopping, looking at reviews, find similar products and a whole lot more. A business has to … Continue reading

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How do Consumers show Brand Loyalty?

The American Marketing Association (1995) defines brand loyalty in two ways. The sales promotion definition is “the situation in which a consumer generally buys the same manufacturer-originated product or service repeatedly over time rather than buying from multiple suppliers within … Continue reading

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