Author Archives: southerndixie

Apple’s Success in Brand Loyalty

Many know about the battery glitch of the iPhone 4s back in 2011; but did that stop customers from buying the product? Nope. Even though it was a few weeks before Apple even publicly recognized the issue, consumers were still … Continue reading

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Convenience Shopping

Walmart remains the number one brand when it comes to the convenience of online shopping. Although the brand value has decreased over the past two years, Walmart brings in about $260 billion with over 180 million consumers. In an effort … Continue reading

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What’s going on with Social Media Sites?

For a while, Facebook has helped many brands with the promotion of their businesses and now Twitter is helping with that too. With promoted tweets and news feeds, these sites have gained a lot of attention to many brands. Don’t … Continue reading

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Online Influence Matters

Social media is getting more popular in todays society, whether it’s shopping, communicating with friends/family or just browsing; online influence is out of control. And you have to be too. You have to care about what people are thinking of … Continue reading

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Don’t mess up your social media campaign

Many businesses try to dive right in to using social media for their businesses, but only a few are really successful at it. When it comes to advertsing for your company, you have to think of it as more on … Continue reading

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Why Victoria’s Secret Bras?

I think that most would agree that Victoria’s Secret is probably one of the top brands when it comes to lingerie and women’s underwear. Victoria’s Secret is successful for many reasons. Even though it is quite more expensive to shop … Continue reading

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How Businesses Succeed Using Social Media

Social media takes time and effort, sometimes more than what businesses and marketers want to put into it. But it has to be done. Social media can have such a huge impact on your business if you use it correctly. … Continue reading

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