Many businesses try to dive right in to using social media for their businesses, but only a few are really successful at it. When it comes to advertsing for your company, you have to think of it as more on the ‘social’ side than the ‘media’ side.
Think like the customer. If you go in with the business like attitude, you may bore people and they won’t be interested in what you are saying. You have to present your social media like you are the customer. What would you want to see? You have to be likeable, not boring.
Here’s a few tips on how to be successful:
- Listen to what people are saying: Take a look at the social media sites and see what people are saying about the same type of product or service you are offering. Find out what they want, and give it to them.
- Make consumers want to follow you on Twitter and like you on Facebook, without having to ask them: Give them a reason to want to stay connected with you on social media. Don’t just say “Follow me” or “Like my company”. What’s in it for them? Be more creative and say something like, “Find the best deal’s on apartments right here!” or “Get rid of acne now.” More catchy, right?
- Social media is all about engagement: Don’t just put up and statuses all throughout the day and wonder why no one is commenting. You have to START the conversation. Ask a question. You are more likely to get a response by asking a question over stating an opinion.
- Post pictures and videos: Pictures tell stories, and people are more likely to view your page if you have interesting stuff on there. As the old saying goes, “a picture is worth a thousand words.”
- Spend time on social media: If you’re watching a movie, more than likely, you are not going to stop in the middle of it and never go back to it. Spend time on your social sites and research what people are doing. Talk about interesting and current topics. Try to spend at least 30 minutes a day on social media.
Think about it like this when you are creating and updating. If you were a consumer, would you click “like”, “follow” or “share”? Be honest.