Social media is seen everywhere and being used in some way all over the world. Let’s break down what social media really is. Media involves communication, such as radio or newspaper; so social media is communication through a social instrument. Social media is very broad and covers many websites. It allows people to interact with the website and other people on that site as well. These online sites encourage people to interact with each other, as well as companies on the sites.
Social media is ever changing as technology and the networking sites advance. Many companies use social media to promote their brand or products, just because so much traffic and attention is gained through social media sites.
Every social media site is designed for a certain action. For example, Facebook allows users to share photos and updates, and helps friends and family stay connected in what’s going on in each other’s lives. Businesses also use it to promote activities and events. Twitter allows people to share short updates and discuss topics of the same interest.
Social media is a very useful tool in the marketing world. It feeds in discovering new content and helps build Search Engine Optimization (SEO) efforts; which is the process of getting traffic from listings on search engines. If social media is used correctly, it can be a very beneficial tool.