Many know about the battery glitch of the iPhone 4s back in 2011; but did that stop customers from buying the product? Nope. Even though it was a few weeks before Apple even publicly recognized the issue, consumers were still forgiving and couldn’t wait to get their hands on the newest Apple product.
So how does Apple keep it’s customers loyal? If you know anything about the late Steve Jobs, you would know that he thrived on making his product the very best. He made sure each design was of the highest quality. People are thinking about him when it comes to issues with current Apple products. Apple created an emotional connection with its consumers long ago, and now has long lasting loyal customers.
This is the key to brand loyalty. First, developing a relationship with the client and building a connection of trust. You have to believe in your product and let them know why they need it, not just want it.
Apple’s mission statement reads: “Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings.”
You have to find your jive and what works for you. Whatever you are doing or selling, be the very best at it. Believe in what you are offering from the very beginning and never give up. Sometimes you have to fail before succeeding; but in the end, it’s well worth the everything that was put in to it. Create a mission statement, or if you already have one, live by that statement everyday and through every struggle and success.
If you ever plan to start your own business, Apple would be an incredible example to study and mimic.